GreenShield
GreenShield
GreenShield
GreenShield
GreenShield
Redesigning the dashboard and introducing new improvements increased service utilization by 16% from '24
Redesigning the dashboard and introducing new improvements increased service utilization by 16% from '24
Redesigning the dashboard and introducing new improvements increased service utilization by 16% from '24
Redesigning the dashboard and introducing new improvements increased service utilization by 16% from '24
Redesigning the dashboard and introducing new improvements increased service utilization by 16% from '24
SUMMARY
SUMMARY
SUMMARY
SUMMARY
Role
Role
Role
Role
Role
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Timeline
Timeline
Timeline
Timeline
Timeline
May '24 - Oct '24
May '24 - Oct '24
May '24 - Oct '24
May '24 - Oct '24
May '24 - Oct '24
(5 months)
(5 months)
(5 months)
(5 months)
(5 months)
I joined GreenShield shortly after the discovery phase concluded, so I supported two senior designers with dashboard explorations. I also led design for the web care services and external partner pages, collaborating closely with product, consumer growth strategy, and engineering teams.
I joined GreenShield shortly after the discovery phase concluded, so I supported two senior designers with dashboard explorations. I also led design for the web care services and external partner pages, collaborating closely with product, consumer growth strategy, and engineering teams.
I joined GreenShield shortly after the discovery phase concluded, so I supported two senior designers with dashboard explorations. I also led design for the web care services and external partner pages, collaborating closely with product, consumer growth strategy, and engineering teams.
I joined GreenShield shortly after the discovery phase concluded, so I supported two senior designers with dashboard explorations. I also led design for the web care services and external partner pages, collaborating closely with product, consumer growth strategy, and engineering teams.
I joined GreenShield shortly after the discovery phase concluded, so I supported two senior designers with dashboard explorations. I also led design for the web care services and external partner pages, collaborating closely with product, consumer growth strategy, and engineering teams.
PRODUCT EXPLAINED
PRODUCT EXPLAINED
What is GreenShield+?
What is GreenShield+?
What is GreenShield+?
GreenShield+ (GS+) is the platform driving GreenShield's new model of care and coverage. A user can submit health and dental claims, check coverage, access services like virtual telemedicine, mental health support, pharmacist consultations, prescription ordering, nutrition coaching, and more.
GreenShield+ (GS+) is the platform driving GreenShield's new model of care and coverage. A user can submit health and dental claims, check coverage, access services like virtual telemedicine, mental health support, pharmacist consultations, prescription ordering, nutrition coaching, and more.
GreenShield+ (GS+) is the platform driving GreenShield's new model of care and coverage. A user can submit health and dental claims, check coverage, access services like virtual telemedicine, mental health support, pharmacist consultations, prescription ordering, nutrition coaching, and more.
PRODUCT EXPLAINED
What is GreenShield+?
GreenShield+ (GS+) is the platform driving GreenShield's new model of care and coverage. A user can submit health and dental claims, check coverage, access services like virtual telemedicine, mental health support, pharmacist consultations, prescription ordering, nutrition coaching, and more.
PRODUCT EXPLAINED
What is GreenShield+?
GreenShield+ (GS+) is the platform driving GreenShield's new model of care and coverage. A user can submit health and dental claims, check coverage, access services like virtual telemedicine, mental health support, pharmacist consultations, prescription ordering, nutrition coaching, and more.
DESIGN CHALLENGE
DESIGN CHALLENGE
DESIGN CHALLENGE
DESIGN CHALLENGE
Designed for parity, the dashboard must address user pain points and growth goals
Designed for parity, the dashboard must address user pain points and growth goals
Designed for parity, the dashboard must address user pain points and growth goals
Designed for parity, the dashboard must address user pain points and growth goals
Designed for parity, the dashboard must address user pain points and growth goals
The current GS+ dashboard is the first touchpoint for users and is based on feature parity with the legacy platform. The static dashboard has limited functionality so it needs to be redesigned to address user pain points and support new service offerings from insurance and health.
The current GS+ dashboard is the first touchpoint for users and is based on feature parity with the legacy platform. The static dashboard has limited functionality so it needs to be redesigned to address user pain points and support new service offerings from insurance and health.
The current GS+ dashboard is the first touchpoint for users and is based on feature parity with the legacy platform. The static dashboard has limited functionality so it needs to be redesigned to address user pain points and support new service offerings from insurance and health.
The current GS+ dashboard is the first touchpoint for users and is based on feature parity with the legacy platform. The static dashboard has limited functionality so it needs to be redesigned to address user pain points and support new service offerings from insurance and health.
The current GS+ dashboard is the first touchpoint for users and is based on feature parity with the legacy platform. The static dashboard has limited functionality so it needs to be redesigned to address user pain points and support new service offerings from insurance and health.
USER PAIN POINTS
USER PAIN POINTS
USER PAIN POINTS
USER PAIN POINTS
Users need key tasks surfaced, simpler service use, and clear coverage and balance details
Users need key tasks surfaced, simpler service use, and clear coverage and balance details
Users need key tasks surfaced, simpler service use, and clear coverage and balance details
Users need key tasks surfaced, simpler service use, and clear coverage and balance details
Users need key tasks surfaced, simpler service use, and clear coverage and balance details
Insights from research with existing members showed a need to simplify most aspects of the dashboard and platform, including how they find services, join appointments, and understand key tasks, coverage, and balances.
Insights from research with existing members showed a need to simplify most aspects of the dashboard and platform, including how they find services, join appointments, and understand key tasks, coverage, and balances.
Insights from research with existing members showed a need to simplify most aspects of the dashboard and platform, including how they find services, join appointments, and understand key tasks, coverage, and balances.
Insights from research with existing members showed a need to simplify most aspects of the dashboard and platform, including how they find services, join appointments, and understand key tasks, coverage, and balances.
Insights from research with existing members showed a need to simplify most aspects of the dashboard and platform, including how they find services, join appointments, and understand key tasks, coverage, and balances.
Members want to easily and quickly see important tasks and join virtual appointments
Members want to easily and quickly see important tasks and join virtual appointments
Members want to easily and quickly see important tasks and join virtual appointments
Members want to easily and quickly see important tasks and join virtual appointments
Members want to easily and quickly see important tasks and join virtual appointments
They want to understand their insurance coverage, HCSA/PSA balances, and how to use them
They want to understand their insurance coverage, HCSA/PSA balances, and how to use them
They want to understand their insurance coverage, HCSA/PSA balances, and how to use them
They want to understand their insurance coverage, HCSA/PSA balances, and how to use them
They want to understand their insurance coverage, HCSA/PSA balances, and how to use them
Members want to easily find, explore, and use services without feeling overwhelmed
Members want to easily find, explore, and use services without feeling overwhelmed
Members want to easily find, explore, and use services without feeling overwhelmed
Members want to easily find, explore, and use services without feeling overwhelmed
Members want to easily find, explore, and use services without feeling overwhelmed
GROWTH PRIORITIES
GROWTH PRIORITIES
GROWTH PRIORITIES
GROWTH PRIORITIES
Dashboard should increase service use, account spend, and highlight new offerings
Dashboard should increase service use, account spend, and highlight new offerings
Dashboard should increase service use, account spend, and highlight new offerings
Dashboard should increase service use, account spend, and highlight new offerings
Dashboard should increase service use, account spend, and highlight new offerings
The dashboard helps members find and access health services on the platform, whether they have employer sponsored hours or are paying out of pocket. While there were multiple business and growth goals, we focused on three key goals.
The dashboard helps members find and access health services on the platform, whether they have employer sponsored hours or are paying out of pocket. While there were multiple business and growth goals, we focused on three key goals.
The dashboard helps members find and access health services on the platform, whether they have employer sponsored hours or are paying out of pocket. While there were multiple business and growth goals, we focused on three key goals.
The dashboard helps members find and access health services on the platform, whether they have employer sponsored hours or are paying out of pocket. While there were multiple business and growth goals, we focused on three key goals.
The dashboard helps members find and access health services on the platform, whether they have employer sponsored hours or are paying out of pocket. While there were multiple business and growth goals, we focused on three key goals.
Integrate new internal and partner services while clarifying what will be off-platform
Integrate new internal and partner services while clarifying what will be off-platform
Integrate new internal and partner services while clarifying what will be off-platform
Integrate new internal and partner services while clarifying what will be off-platform
Integrate new internal and partner services while clarifying what will be off-platform
Improve service discoverability and utilization to reduce support centre calls and boost revenue
Improve service discoverability and utilization to reduce support centre calls and boost revenue
Improve service discovery and utilization to reduce support centre calls and boost revenue
Improve service discoverability and utilization to reduce support centre calls and boost revenue
Improve service discoverability and utilization to reduce support centre calls and boost revenue
Show accurate HCSA/PSA balances and make spending clear to drive revenue growth
Show accurate HCSA/PSA balances and make spending clear to drive revenue growth
Show accurate HCSA/PSA balances and make spending clear to drive revenue growth
Show accurate HCSA/PSA balances and make spending clear to drive revenue growth
Show accurate HCSA/PSA balances and make spending clear to drive revenue growth
DEFINING REQUIREMENTS
DEFINING REQUIREMENTS
DEFINING REQUIREMENTS
DEFINING REQUIREMENTS
Conducted workshops to identify requirements for the growth goals and pain points
Conducted workshops to identify requirements for the growth goals and pain points
Conducted workshops to identify requirements for the growth goals and pain points
Conducted workshops to identify requirements for the growth goals and pain points
Conducted workshops to identify requirements for the growth goals and pain points
Collaborative workshops between design, product, and consumer strategy helped us determine requirements through which the three growth priorities and user pain points can be addressed, as there is some overlap between both.
Collaborative workshops between design, product, and consumer strategy helped us determine requirements through which the three growth priorities and user pain points can be addressed, as there is some overlap between both.
Collaborative workshops between design, product, and consumer strategy helped us determine requirements through which the three growth priorities and user pain points can be addressed, as there is some overlap between both.
Collaborative workshops between design, product, and consumer strategy helped us determine requirements through which the three growth priorities and user pain points can be addressed, as there is some overlap between both.
Collaborative workshops between design, product, and consumer strategy helped us determine requirements through which the three growth priorities and user pain points can be addressed, as there is some overlap between both.
1. Enable discovery of offers and discounts for services
1. Enable discovery of offers and discounts for services
1. Enable discovery of offers and discounts for services
1. Enable discovery of offers and discounts for services
2. Recommend products and services based on activity
2. Recommend products and services based on activity
2. Recommend products and services based on activity
2. Recommend products and services based on activity
3. Show transaction history for purchases and refunds
3. Show transaction history for purchases and refunds
3. Show transaction history for purchases and refunds
3. Show transaction history for purchases and refunds
4. Allow users to redeem points within GS+
4. Allow users to redeem points within GS+
4. Allow users to redeem points within GS+
4. Allow users to redeem points within GS+
5. Surface chatbot widget
5. Surface chatbot widget
5. Surface chatbot widget
5. Surface chatbot widget
6. Highlight all care services available to the user
6. Highlight all care services available to the user
6. Highlight all care services available to the user
6. Highlight all care services available to the user
7. Let users resume wellness services from where they left off
7. Let users resume wellness services from where they left off
7. Let users resume wellness services from where they left off
7. Let users resume wellness services from where they left off
8. Show remaining balances for services and products covered for a user by their coverage plan
8. Show remaining balances for services and products covered for a user by their coverage plan
8. Show remaining balances for services and products covered for a user by their coverage plan
8. Show remaining balances for services and products covered for a user by their coverage plan
9. Highlight action centre (missing details, deadlines, enrolment, etc.)
9. Highlight action centre (missing details, deadlines, enrolment, etc.)
9. Highlight action centre (missing details, deadlines, enrolment, etc.)
9. Highlight action centre (missing details, deadlines, enrolment, etc.)
10. Display care navigator for recommendation of services
10. Display care navigator for recommendation of services
10. Display care navigator for recommendation of services
10. Display care navigator for recommendation of services
11. Display balances, points, and spending accounts (HCSA, PSA)
11. Display balances, points, and spending accounts (HCSA, PSA)
11. Display balances, points, and spending accounts (HCSA, PSA)
11. Display balances, points, and spending accounts (HCSA, PSA)
12. Link the user's plan member summary and resources such as employee benefits booklet
12. Link the user's plan member summary and resources such as employee benefits booklet
12. Link the user's plan member summary and resources such as employee benefits booklet
12. Link the user's plan member summary and resources such as employee benefits booklet
13. Allow users to easily purchase services and products with spending accounts or out of pocket dollars
13. Allow users to easily purchase services and products with spending accounts or out of pocket dollars
13. Allow users to easily purchase services and products with spending accounts or out of pocket dollars
13. Allow users to easily purchase services and products with spending accounts or out of pocket dollars
14. Ensure eligibility checks for products based on users’ insurance plans
14. Ensure eligibility checks for products based on users’ insurance plans
14. Ensure eligibility checks for products based on users’ insurance plans
14. Ensure eligibility checks for products based on users’ insurance plans
STRUCTURING REQUIREMENTS
STRUCTURING REQUIREMENTS
STRUCTURING REQUIREMENTS
STRUCTURING REQUIREMENTS
We organized the requirements into new sections to not cause information overload for users
We organized the requirements into new sections to not cause information overload for users
We organized the requirements into new sections to not cause information overload for users
We organized the requirements into new sections to not cause information overload for users
We organized the requirements into new sections to not cause information overload for users
Considering the future additions to the platform and the number of requirements that needed to be designed, we concluded our design jam sessions with the decision to introduce two new sections on the GS+ platform.
Considering the future additions to the platform and the number of requirements that needed to be designed, we concluded our design jam sessions with the decision to introduce two new sections on the GS+ platform.
Considering the future additions to the platform and the number of requirements that needed to be designed, we concluded our design jam sessions with the decision to introduce two new sections on the GS+ platform.
Considering the future additions to the platform and the number of requirements that needed to be designed, we concluded our design jam sessions with the decision to introduce two new sections on the GS+ platform.
Considering the future additions to the platform and the number of requirements that needed to be designed, we concluded our design jam sessions with the decision to introduce two new sections on the GS+ platform.
Wallet
Discover
Dashboard
Wallet
Discover
Dashboard
Wallet
Discover + Services
Dashboard
Wallet
Discover + Services
Dashboard
Wallet
Discover + Services
Dashboard
Wallet
Discover + Services
Dashboard
Wallet
Discover + Services
Dashboard
IDEATION AND EXPLORATIONS
IDEATION AND EXPLORATIONS
IDEATION AND EXPLORATIONS
IDEATION AND EXPLORATIONS
Implemented feedback by separating services and discover, and adding visuals for balances
Implemented feedback by separating services and discover, and adding visuals for balances
Implemented feedback by separating services and discover, and adding visuals for balances
Implemented feedback by separating services and discover, and adding visuals for balances
Implemented feedback by separating services and discover, and adding visuals for balances
Iterated explorations based on feedback from stakeholders, executives, and client users. Discover and services needs to be separated so it's clear on what is covered (services) and what isn't covered (discover). Additionally, this makes it easier for users who don't have either health or insurance offerings.
Iterated explorations based on feedback from stakeholders, executives, and client users. Discover and services needs to be separated so it's clear on what is covered (services) and what isn't covered (discover). Additionally, this makes it easier for users who don't have either health or insurance offerings.
Iterated explorations based on feedback from stakeholders, executives, and client users. Discover and services needs to be separated so it's clear on what is covered (services) and what isn't covered (discover). Additionally, this makes it easier for users who don't have either health or insurance offerings.
Iterated explorations based on feedback from stakeholders, executives, and client users. Discover and services needs to be separated so it's clear on what is covered (services) and what isn't covered (discover). Additionally, this makes it easier for users who don't have either health or insurance offerings.
Iterated explorations based on feedback from stakeholders, executives, and client users. Discover and services needs to be separated so it's clear on what is covered (services) and what isn't covered (discover). Additionally, this makes it easier for users who don't have either health or insurance offerings.
FINAL DESIGN - DASHBOARD
FINAL DESIGN - DASHBOARD
FINAL DESIGN - DASHBOARD
FINAL DESIGN - DASHBOARD
The dashboard now displays a chatbot, care navigator, and offers from discover
The dashboard now displays a chatbot, care navigator, and offers from discover
The dashboard now displays a chatbot, care navigator, and offers from discover
The dashboard now displays a chatbot, care navigator, and offers from discover
The dashboard now displays a chatbot, care navigator, and offers from discover
A few requirements for the dashboard weren't met, such as showing what services a user is covered for, displaying balances, shortcut to resume wellness activities, action centre, and dynamic updates based on activity. This was due to time and technical constraints.
A few requirements for the dashboard weren't met, such as showing what services a user is covered for, displaying balances, shortcut to resume wellness activities, action centre, and dynamic updates based on activity. This was due to time and technical constraints.
A few requirements for the dashboard weren't met, such as showing what services a user is covered for, displaying balances, shortcut to resume wellness activities, action centre, and dynamic updates based on activity. This was due to time and technical constraints.
A few requirements for the dashboard weren't met, such as showing what services a user is covered for, displaying balances, shortcut to resume wellness activities, action centre, and dynamic updates based on activity. This was due to time and technical constraints.
A few requirements for the dashboard weren't met, such as showing what services a user is covered for, displaying balances, shortcut to resume wellness activities, action centre, and dynamic updates based on activity. This was due to time and technical constraints.
FINAL DESIGN - SERVICES
FINAL DESIGN - SERVICES
FINAL DESIGN - SERVICES
FINAL DESIGN - SERVICES
Care services shows all the available services to a user with the ease of filtering
Care services shows all the available services to a user with the ease of filtering
Care services shows all the available services to a user with the ease of filtering
Care services shows all the available services to a user with the ease of filtering
Care services shows all the available services to a user with the ease of filtering
Services lists all the available health services to the user and the filter helps narrow down to a service when browsing for something specific. However, a user cannot see what services they have sponsored hours for and we also couldn't implement visual differentiation for the external partner pages here.
Services lists all the available health services to the user and the filter helps narrow down to a service when browsing for something specific. However, a user cannot see what services they have sponsored hours for and we also couldn't implement visual differentiation for the external partner pages here.
Services lists all the available health services to the user and the filter helps narrow down to a service when browsing for something specific. However, a user cannot see what services they have sponsored hours for and we also couldn't implement visual differentiation for the external partner pages here.
Services lists all the available health services to the user and the filter helps narrow down to a service when browsing for something specific. However, a user cannot see what services they have sponsored hours for and we also couldn't implement visual differentiation for the external partner pages here.
Services lists all the available health services to the user and the filter helps narrow down to a service when browsing for something specific. However, a user cannot see what services they have sponsored hours for and we also couldn't implement visual differentiation for the external partner pages here.
FINAL DESIGN - DISCOVER
FINAL DESIGN - DISCOVER
FINAL DESIGN - DISCOVER
FINAL DESIGN - DISCOVER
Discover enables users to explore new services and offers provided by partners and GS
Discover enables users to explore new services and offers provided by partners and GS
Discover enables users to explore new services and offers provided by partners and GS
Discover enables users to explore new services and offers provided by partners and GS
Discover enables users to explore new services and offers provided by partners and GS
Users can explore products, services, and offers for varying health and wellness needs through discover. Displaying the badges of which service and product qualifies for which account allows for seamless spending. But, offers and services aren't personalized based on a user's activity due to technical constraints.
Users can explore products, services, and offers for varying health and wellness needs through discover. Displaying the badges of which service and product qualifies for which account allows for seamless spending. But, offers and services aren't personalized based on a user's activity due to technical constraints.
Users can explore products, services, and offers for varying health and wellness needs through discover. Displaying the badges of which service and product qualifies for which account allows for seamless spending. But, offers and services aren't personalized based on a user's activity due to technical constraints.
Users can explore products, services, and offers for varying health and wellness needs through discover. Displaying the badges of which service and product qualifies for which account allows for seamless spending. But, offers and services aren't personalized based on a user's activity due to technical constraints.
Users can explore products, services, and offers for varying health and wellness needs through discover. Displaying the badges of which service and product qualifies for which account allows for seamless spending. But, offers and services aren't personalized based on a user's activity due to technical constraints.
FINAL DESIGN - WALLET
FINAL DESIGN - WALLET
FINAL DESIGN - WALLET
FINAL DESIGN - WALLET
All the details regarding insurance coverage and personal accounts can be found within wallet
All the details regarding insurance coverage and personal accounts can be found within wallet
All the details regarding insurance coverage and personal accounts can be found within wallet
All the details regarding insurance coverage and personal accounts can be found within wallet
All the details regarding insurance coverage and personal accounts can be found within wallet
Wallet holds the necessary information every user needs: insurance coverage, care services, or both. Members can easily find their balances, coverage booklets, and transactions history. But, there's a chance these balances aren't always accurate since special cases are met with technical constraints.
Wallet holds the necessary information every user needs: insurance coverage, care services, or both. Members can easily find their balances, coverage booklets, and transactions history. But, there's a chance these balances aren't always accurate since special cases are met with technical constraints.
Wallet holds the necessary information every user needs: insurance coverage, care services, or both. Members can easily find their balances, coverage booklets, and transactions history. But, there's a chance these balances aren't always accurate since special cases are met with technical constraints.
Wallet holds the necessary information every user needs: insurance coverage, care services, or both. Members can easily find their balances, coverage booklets, and transactions history. But, there's a chance these balances aren't always accurate since special cases are met with technical constraints.
Wallet holds the necessary information every user needs: insurance coverage, care services, or both. Members can easily find their balances, coverage booklets, and transactions history. But, there's a chance these balances aren't always accurate since special cases are met with technical constraints.
OUTCOME
OUTCOME
OUTCOME
OUTCOME
Within three months, the average service utilization rate increased by 16% from 2024
Within three months, the average service utilization rate increased by 16% from 2024
Within three months, the average service utilization rate increased by 16% from 2024
Within three months, the average service utilization rate increased by 16% from 2024
Within three months, the average service utilization rate increased by 16% from 2024
The designs were live to members in January 2025, and within three months the average service utilization rate increased by 16%, from 5.91% to 6.83% in March 2025.
The designs were live to members in January 2025, and within three months the average service utilization rate increased by 16%, from 5.91% to 6.83% in March 2025.
The designs were live to members in January 2025, and within three months the average service utilization rate increased by 16%, from 5.91% to 6.83% in March 2025.
The designs were live to members in January 2025, and within three months the average service utilization rate increased by 16%, from 5.91% to 6.83% in March 2025.
The designs were live to members in January 2025, and within three months the average service utilization rate increased by 16%, from 5.91% to 6.83% in March 2025.
LEARNINGS AND CHALLENGES
LEARNINGS AND CHALLENGES
LEARNINGS AND CHALLENGES
LEARNINGS AND CHALLENGES
Time, development, and other constraints caused us to deliver designs that didn't meet principles
Time, development, and other constraints caused us to deliver designs that didn't meet principles
Time, development, and other constraints caused us to deliver designs that didn't meet principles
Time, development, and other constraints caused us to deliver designs that didn't meet principles
Time, development, and other constraints caused us to deliver designs that didn't meet principles
We didn't meet the most important guiding design principle which was dynamic content updates based on user activity. The GS+ platform doesn't have machine learning capabilities and would have required more time than allocated to implement it.
Additionally, conflicting feedback from stakeholders including the call centre leader and consumer strategy leader led us to design features that met design principles, but lacked the accuracy needed for important details.
Essentially, we couldn't design and deliver most features we had ideated and explored.
We didn't meet the most important guiding design principle which was dynamic content updates based on user activity. The GS+ platform doesn't have machine learning capabilities and would have required more time than allocated to implement it.
Additionally, conflicting feedback from stakeholders including the call centre leader and consumer strategy leader led us to design features that met design principles, but lacked the accuracy needed for important details.
Essentially, we couldn't design and deliver most features we had ideated and explored.
We didn't meet the most important guiding design principle which was dynamic content updates based on user activity. The GS+ platform doesn't have machine learning capabilities and would have required more time than allocated to implement it.
Additionally, conflicting feedback from stakeholders including the call centre leader and consumer strategy leader led us to design features that met design principles, but lacked the accuracy needed for important details.
Essentially, we couldn't design and deliver most features we had ideated and explored.
We didn't meet the most important guiding design principle which was dynamic content updates based on user activity. The GS+ platform doesn't have machine learning capabilities and would have required more time than allocated to implement it.
Additionally, conflicting feedback from stakeholders including the call centre leader and consumer strategy leader led us to design features that met design principles, but lacked the accuracy needed for important details.
Essentially, we couldn't design and deliver most features we had ideated and explored.
We didn't meet the most important guiding design principle which was dynamic content updates based on user activity. The GS+ platform doesn't have machine learning capabilities and would have required more time than allocated to implement it.
Additionally, conflicting feedback from stakeholders including the call centre leader and consumer strategy leader led us to design features that met design principles, but lacked the accuracy needed for important details.
Essentially, we couldn't design and deliver most features we had ideated and explored.
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